Welcome to the show!
I’m Keeá — a senior creative, copywriter, and producer who builds ideas that move through culture, conversation, and the way people connect with brands.
I write, direct, and develop multi-platform campaigns across entertainment, shaping how stories show up in the world and how audiences feel about them. Most recently, that’s meant leading creative across Lifetime, with previous campaign work for brands including AMC, FOX, and Warner Bros. Discovery.
My path started in show production and TV journalism, working across Jamaica and the UK before moving to the U.S. That background still shapes how I think. I’m naturally tuned into what people care about, what travels across audiences, and how the same idea can land differently depending on culture, context, and timing.
Moving into creative marketing never felt like a hard pivot. It was the same instinct in a new form: find the story, shape the idea, sharpen the message, and make something people actually care about.
Culture-Driven Campaigns
Audience-First Strategy
Copywriting & Scriptwriting
Concept & Narrative Development
Brand Campaign Strategy
Trailer & A/V Campaign Development
Creative Focus
On-Set Creative Direction
Branded Content Development
Creative Strategy
Pitch & Deck Development
Full-Cycle Video Production