Welcome to the show!
I’m Keeá — a creative lead crafting work rooted in culturally fluent ideas and insight-driven strategy to connect brands and audiences.
I’m a culture-first brand storyteller who understands how to move audiences. I write, direct, and produce story-first campaigns that define brand voice and work seamlessly across channels.
From Lifetime movie trailers and email campaigns, to work for AMC, FOX, and Warner Bros. Discovery, I conceptualize and lead multi-platform content that resonates culturally and drives engagement.
I turn marketing into story.
Over the last decade, I’ve worked creatively across three countries, shaping how I think about audience, culture, and what actually translates.
I started in show production and TV journalism, building narrative on both sides of the camera — from control rooms and edit bays to the studio floor.
When I moved into creative marketing in 2021, it didn’t feel like a pivot. It felt like a natural transition. Same instinct. Different arena. Bigger canvas. Higher stakes.
Creative Focus
On-Set Creative Direction
Branded Content Development
Creative Strategy
Pitch & Deck Development
Full-Cycle Video Production
Concept & Narrative Development
Brand Campaign Strategy
Trailer & A/V Campaign Development
Copywriting & Scriptwriting